County Kitchen, the own-brand of Lurgan-based Avondale Foods, has produced a new premium prepared salad range for Tesco Northern Ireland, in a deal representing a 20% increase in its business with the leading retailer. The deal is worth up to £750k in its first year to the Co. Armagh food firm, and will introduce locally-produced prepared salads to the Tesco shelves just in time for the busy summer season.
One of Northern Ireland’s best-loved brands, Country Kitchen, is celebrating its milestone 25th anniversary by transforming its product range, upgrading old favourites and by launching two innovative new products and a brand-new look, as part of a brand refresh. It has announced a new Mexican-inspired Chipotle Coleslaw, featuring a hint of smoky spices, as well as Pasta, Sundried Tomato & Feta Cheese Salad which are now available in Tesco stores across Northern Ireland. These new, ready-to-eat products will feature Country Kitchen’s new-look packaging. New listings will also be introduced, such as a single-serve twin-pack of Coleslaw and Potato Salad, as part of the rebrand.
Avondale Foods is a family owned company founded over 50 years ago by brothers Harry and Derek Geddis. Today the company employs over 400 people and has a comprehensive product portfolio ranging from coleslaws, vegetable broth to fresh porridge.
Speaking about the new listing, Dawn Cann, Marketing Manager of Country Kitchen said: “Country Kitchen coleslaw is a true Northern Ireland product, with the mayonnaise created in-house and tailored to suit the Northern Ireland consumer palate. Over the years, our relationship with Tesco NI has gone from strength to strength which has given us the confidence to adapt our product range to meet the ever-changing needs of our customers. With the new look branding, our products are even easier to spot on the aisle, to take home and enjoy this summer. Whether a seasoned Country Kitchen consumer or looking to try something new, we’re confident our customers will love them!”
Sandra Weir, fresh food buyer at Tesco Northern Ireland, said “We’ve enjoyed a 20-year relationship with Avondale so we’re delighted to bring the new Country Kitchen prepared salad range on our shelves.
“Avondale is a fantastic family owned business and one we’re proud to be in partnership with – not just because of the longevity and strength of our relationship but because of the quality of its products, which are always excellent!”
The new Country Kitchen range will be available in 34 stores across Northern Ireland with the exception of the pasta salad which will be listed in 19 stores.
Tesco spends almost £590 million on Northern Irish products each year. It has over 1,200 local product lines on its shelves produced over by 90 suppliers and 6,000 farmers. For more information on local Northern Irish food and recipes, visit www.tasteni.com, Tesco Northern Ireland’s new online magazine that celebrates local food and drink.